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"In The Trunk" by Michele Martinelli - 2nd Place of the WWD 2016 Video Contest.
Mr. Wood is as old or as young as our planet. He is endless and will live forever if mankind does not destroy the World. Back in the days when mankind started to heavily exploit natural resources Wood was against it. But with time mankind proved to be able to do the best possible use of wood. This usage gives Mr Wood a second life. Many second lives. He loves them and is proud to be such an important resource, but he does not want to show this because he is a stubborn guy and he is grumpy because while he appreciates what men do with wood, he feels that he is under appreciated for what he does, he feels like he is given for granted.
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World Wood Day is a cultural event celebrated annually during the week of March 21st to highlight wood as an eco-friendly and renewable biomaterial and to raise awareness on the key role wood plays in a sustainable world. Starting from 2013, WWD celebrations were held in Tanzania, China, Turkey, Nepal, and United States respectively, involving participants from over 100 countries and regions.